SOCIAL CONTENT & STORYTELLING
Feeding
the feed
Social content isn't one-size-fits-all. Dark and editorial for a fantasy series. Chaotic and fun for a pandemic campaign. Clean and premium for a tequila brand. The work shifts. The quality doesn't.
IN-HOUSE · 2020
DAMN
Advertising
A pandemic-era campaign using classical sculpture, glitch art, and internet culture to keep a creative agency's audience engaged during lockdown.
THE CONCEPT
Classical art meets internet anxiety.
Classical sculpture + glitch effects + pandemic-era internet speak. Built a visual language where 2,000-year-old marble statues had the same energy as your group chat in 2020.
COLLAGE
CAMPAIGN
GLITCH
ART DIRECTION
CLIENT WORK · 2023
HIATUS
TEQUILA
Animated IG Story series for a premium additive-free tequila brand — retailer announcements designed to feel like a travel editorial, not an ad.
THE CONCEPT
A break from
the everyday.
Each story announced a new retail partner. The brief was to avoid feeling promotional — so collaged photography, rotated type, and a consistent paper texture carried the aesthetic across every market launch.
ANIMATED
STORY
CLIENT WORK · 2025
TAZO
Static posts, animated stories, and carousel content for one of the most recognizable tea brands in the US. Creative direction given — AI image generation and compositing executed.
THE CONCEPT
"Tastes like..." — a brief built on relatable moments.
TAZO's creative direction leaned into pop culture references and everyday feelings. My job: generate the AI scenes, composite the product, and make it feel effortless.
AI GENERATION
MOTION
COMPOSITING
STORY · ANIMATED
CAROUSEL · STATIC
CLIENT WORK · 2026
THE CONCEPT
Fire Spirit
Fantasy book series. Built a full Instagram content system: character profile templates, weekly team posts, and concept art reveal carousels.
“Built to scale across the entire cast.”
MY ROLE
Concept
Execution
Template System
01
Character Profile System
Designed a 5-slide carousel template for character reveals — cover, portrait, mosaic, statement, and classification panels. Built to scale across the entire cast.
02
What the Team Is Up To
Weekly recurring template — each panel spotlights a team member's current read, drink, or listen. Built for personality and week-over-week consistency.
03
Concept Archive
Character concept art reveal carousel — sketch-to-final progression with archival aesthetic framing. Each entry follows a consistent structural format.
IN-HOUSE · 2022-2024
Launch Interactive
Ran social media for the agency while on staff — content ranged from client campaign posts to culture and personality-driven brand moments.
THE BRIEF
A Valentine's campaign built around a client video.
Given Mitsubishi Electric's "love story" commercial and told to make something for Valentine's Day. Came up with the "Valentine's Issue" framing, wrote the copy, and designed the carousel. Mitsubishi commented, "We love Launch," on the post.
INTERNAL BRAND
Celebrating the languages spoken at Launch.
Simple brief: show off the team's diversity. Animated typographic treatment — Hello, Hola, سلام — looping in the agency's brand colors.
