APT2B
E-commerce
Website
Redesign
I designed the branding and visual system for APT2B’s e-commerce revamp, modernizing the shopping experience and introducing a clearer, more cohesive design system across merchandising, navigation, and key conversion touchpoints.
Work type
E-commerce · Website redesign · UX + visual design
Focus
Shopping flow clarity, brand expression, conversion UX
Contribution
UX design, visual design, design system refinement
Mobile-first e-commerce UI for browsing, promotions, and product discovery.
A modular promo card system designed to guide customers through the swatch-ordering journey—from discovery to confidence.
Designed PDPs to support confident, high-consideration purchases.
A modular e-commerce system designed to scale across content, commerce, and mobile.
