The RoomPlace
UI Redesign
As the visual designer on The RoomPlace website revamp, I partnered closely with the Art Director to modernize the e-commerce experience — refreshing the visual language, tightening the hierarchy, and building a more cohesive shopping journey from homepage to checkout.
ROLE
UI Designer · covered UX gaps
TEAM
Creative Director, Developers
TIMELINE
2023–2024 · 6 months · Unreleased
TOOLS
Figma, Illustrator
AGENCY
Launch Interactive
THE BRIEF
A Furniture Brand That Felt Like a Catalog
The RoomPlace had the product. What it didn't have was a site that made you want to stay. Pages felt inconsistent, imagery was underused, and there was no clear visual language tying the experience together.
The ask: redesign the homepage, category pages, and PDP to feel more premium — and build them in a way that can flex with seasonal campaigns without falling apart.
THE REDESIGN
A Site Worth Staying In
The redesign touched every major surface — homepage, category pages, and PDP. The visual direction moved away from dense, catalog-style layouts toward full-bleed imagery, clear hierarchy, and a more editorial feel. Typography got sharper, CTAs got more intentional, and the grid was rebuilt to handle high-volume browsing without feeling overwhelming.
SHOP THE ROOM
The Room Is the Product
Furniture is hard to shop for in isolation. The "Shop the Room" feature lets customers click directly into a styled room photo — each hotspot reveals the product, price, and a path to purchase. Instead of hunting through category pages, the room does the selling. I designed the hotspot interaction, the product card reveal, and the thumbnail gallery that lets shoppers move between room styles without losing context.
↗ Hover the product visual to see the interaction
PRODUCT CARD
COLLECTION CARD
PARTNER CARD
The Purple Mattress partner card breaks the site's light palette on purpose. It had to read as a brand partnership, not another product. The design problem was making room for one exception without breaking the system.
THE COMPONENT SYSTEM
Cards That Do Different Jobs
The redesign needed a component library that could handle a lot — standard product browsing, curated collections, partner brands, and promotional moments. Each card type was designed with its own visual logic while staying inside the same system: consistent spacing, type hierarchy, and interaction patterns, regardless of what it was selling.
THE WORK
The redesign touched every surface that mattered — from the first scroll to the checkout screen. The RoomPlace closed before launch, so there's no data, just the decisions.
DESIGN TRADEOFF
CHOSE
Curated
over
TRADED AWAY
Exhaustive
Too many hotspots and the room feels cluttered. Too few and it loses its use. Each room tags 3–4 anchor products, with a clear path to everything else.
