Trailblazer’s
Guide to Apps
Digital Experience
I designed the interface and visual system for Salesforce’s self-service assessment tool—an interactive experience that guides users through structured questions about their website and delivers a clear, actionable scorecard grounded in best-practice insights.
Work type
Enterprise SaaS · Digital experience · UX + visual design
Focus
Guided exploration, narrative UX, content structure
Contribution
UX design, visual design, experience system design
Manufacturing Industry Module
Each industry in the Trailblazer’s Guide followed a repeatable visual system—requiring a pencil banner, a table-of-contents tile, and a hero graphic to ensure consistency, scalability, and efficient content expansion.
PENCIL BANNER
Sets industry context and visual tone across chapters.
HERO GRAPHIC
Anchors the chapter with a human-centered, industry-specific moment.
INDUSTRY TILE (TOC)
Enables quick navigation and visual scanning across industries.
Featured Story
Manufacturing · Eigensonne
Eigensonne is a solar energy company based in Berlin, Germany. This story demonstrates how the Manufacturing industry framework supports long-form, operational storytelling — connecting real-world context, product workflows, and day-to-day usability within a single narrative.
HUAMN IMPACT
PENCIL BANNER
Grounds the story in the realities of manufacturing operations and on-site installation.
A firsthand perspective highlighting improved clarity, usability, and day-to-day confidence across teams.
WORKFLOW ORCHESTRATION
Illustrates how tasks, quality checks, and handoffs are coordinated across teams within a single system.
SYSTEM CASE STUDY
Projects where impact lives in structure, scalability, and narrative systems — not just screens.
Designing a modular storytelling system built to scale
The Trailblazer’s Guide to Apps was reimagined as a flexible digital system — designed to support deep, narrative-driven storytelling while scaling across industries, use cases, and audiences.
Rather than designing a single experience, the focus was on creating a repeatable framework that could evolve without losing coherence.
System Outcomes
Repeatable by design
A modular framework allowed new industries and stories to be added without redesigning the experience.
Consistent, not generic
Shared components ensured cohesion, while industry-specific visuals and narratives preserved nuance and relevance.
Built for multiple reading modes
The system supported quick scanning for executives and deeper exploration for operational teams.
Content-first architecture
Gated entry, chapter navigation, and long-form stories worked together as a single, cohesive system.
