Grammarly Business
Click-Through
Product Tour

As a Visual Designer, I developed the visual system and narrative flow for Grammarly’s interactive product tour.

The goal was to transform scattered sales and product messaging into a clear, story-driven SaaS experience — designed to scale across use cases while helping teams understand key features and communication workflows.

Work type

Enterprise SaaS · Product tour · UX + visual design

Focus

Narrative UX, visual systems, information design

Contribution

UX strategy, visual design, system articulation

See it for yourself

THE CHALLENGE

The product was the pitch. Nobody knew it yet.

Buyers were interested but had to get on a call just to understand what Grammarly Business actually did. The story was all there — it just hadn't been turned into something people could experience on their own terms.

↗ Hover the product visual to see the interaction

KEY INSIGHT

The Best Demo Feels Like

Real Work

Users don’t need more feature explanations—they need to see how the product fits into the work they already do.

So instead of a feature checklist, I built believable in-product moments — guiding users through real workflows where Grammarly's value shows up naturally, not in isolation.

Designed for

Context over abstraction · Guidance over explanation · Workflows over isolated features

THE BUILD

One kit. Every tour.

Users don’t need more feature explanations—they need to see how the product fits into the work they already do.

So instead of a feature checklist, I built believable in-product moments — guiding users through real workflows where Grammarly's value shows up naturally, not in isolation.

Design decisions

Modular · Browsable · Accessible

THE SYSTEM

Same pattern, five tours.

AI Communication Assistant, Brand Tones, Style Guides, Snippets — each feature got its own tour, built from the same kit. The same interaction model that guided someone through writing assistance guided someone else through snippet creation.

Designed for

Context over abstraction · Guidance over explanation · Workflows over isolated features

THE OUTCOME

~70%

faster tour design time once the kit shipped

5

feature tours powered by one shared system

AI Communication Assistant, Brand Tones, Style Guides, Snippets, Analytics — all running on the same patterns. No reinventing the wheel for every feature, no design debt piling up as the product grew.

Design tradeoff

Modular over bespoke. A custom tour might look sharper for one feature, but the kit had to live for years and ship on someone else's deadline. Speed and consistency beat polish per surface.