Grammarly Business is a writing assistant designed to enhance communication in professional settings. To showcase its key features and benefits, we developed an interactive product tour that allows potential customers to explore the tool’s capabilities without committing to a free trial upfront. The experience needed to be both engaging and informative, seamlessly demonstrating Grammarly Business’s value while maintaining the brand’s professional yet approachable aesthetic.
As the visual designer on this project, I was responsible for creating an engaging and cohesive visual experience that aligned with Grammarly Business’s brand identity. My focus was on crafting compelling artwork, designing an intuitive layout, and ensuring that each step of the tour was visually captivating. By balancing aesthetics with functionality, I helped create a seamless and immersive experience that highlighted the tool’s capabilities in a dynamic way.
Bringing this interactive tour to life was a collaborative effort. I worked closely with the UX designer to ensure smooth navigation and intuitive interactions, making the experience effortless for users. At the same time, I collaborated with the copywriter to align visuals with messaging, ensuring that the tour effectively conveyed Grammarly Business’s value proposition. Together, we designed a storytelling experience that was both visually compelling and informative, keeping users engaged while highlighting the tool’s key features.
This interactive experience guides users through the platform's capabilities, showcasing how Grammarly can enhance team collaboration and ensure that every piece of content aligns with the company's voice and style. From personalized suggestions to advanced grammar checks, the tour illustrates how Grammarly Business empowers organizations to communicate effectively and professionally.
This project aimed to showcase Grammarly Business’s features in a clear, engaging way without overwhelming users. We used visual hierarchy, interactive elements, and subtle animations to guide exploration, breaking down complex features into digestible steps. Pulsing hotspots, tooltips, and intuitive navigation created a dynamic, user-friendly experience that reinforced Grammarly’s commitment to seamless communication.
The Grammarly Business product tour successfully merged interactive storytelling with a modern, professional aesthetic to engage potential customers.
P.S. Grammarly Business has since rebranded and no longer goes by this name—but this tour remains a great example of how interactive experiences can showcase a product’s value.
