Salesforce
Self-Service Assessment Tool
Visual design
Team: Launch XD
Salesforce set out to create a self-service assessment tool that helps users evaluate their website’s user experience and accessibility. Recognizing the growing need for inclusive and user-friendly digital spaces, this tool was designed to provide immediate, actionable insights. Through a structured questionnaire, users could assess key areas of their site, receive real-time feedback, and generate a personalized scorecard with tailored recommendations—all within Salesforce’s platform.
As the visual designer on this project, I crafted an intuitive and engaging interface that made the assessment process both seamless and visually compelling. My focus was on creating a clean, structured layout that guided users through the questionnaire effortlessly. I designed clear progress indicators, interactive elements, and a modern, accessible UI that aligned with Salesforce’s brand identity while ensuring ease of use for a wide range of users.
One of the tool’s key features was its real-time scoring system, which provided instant feedback as users completed different sections. I designed a dynamic scorecard UI that visually presented results in an easy-to-read format, along with downloadable PDFs for detailed recommendations. By balancing aesthetics with functionality, I helped create a tool that was not only informative but also engaging and user-friendly.
The Salesforce Self-Service Assessment Tool successfully empowers users to evaluate and improve their website’s UX and accessibility.
With a thoughtfully designed interface and real-time insights, this project makes it easier for businesses to create more inclusive and high-performing digital experiences.
